Using the companies’ investor Web sites, find the mission statement of each of the two companies and prepare a short comparison. In addition, comment on the quality of each mission statement based on what we are learning about mission statements.
Project 1: Mission, Vision, Social Responsibility, Strategic Planning
Please select one of the following pairs of companies:
General Motors and Toyota
Wal-Mart and Target
Marriott Corporation and Hyatt
Google and Yahoo
Using the companies’ investor Web sites, find the mission statement of each of the two companies and prepare a short comparison. In addition, comment on the quality of each mission statement based on what we are learning about mission statements.
Project 1: Mission, Vision, Social Responsibility, Strategic Planning
Please select one of the following pairs of companies:
General Motors and Toyota
Wal-Mart and Target
Marriott Corporation and Hyatt
Google and Yahoo
Using the companies’ investor Web sites, find the mission statement of each of the two companies and prepare a short comparison. In addition, comment on the quality of each mission statement based on what we are learning about mission statements. Does the mission statement clearly define the organization and help it make strategic decisions? What needs improvement?
How about the “vision” of the two companies? Do the companies appear to be heading in the same direction?
Select one of the companies in the pair and respond to the following:
 How does the company respond to the issue of social responsibility? In what kinds of activities does it participate? Do you think its activities are appropriate?
Prepare a SWOT analysis of the selected company, including at least two strengths, weaknesses, opportunities, and threats each.Â
The paper should be between five and six pages, double-spaced, with a cover page and a bibliography. Use the APA format for the citations and bibliography. You are required to use the company investor Web sites and at least two academic or highly respected business publications, for a total of no less than four references.
"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"
