Executive Summary and General Report Format

Document Preview:

University of western Sydney :
International Business Management: BBM361
Assignment 2:
Marks: 30%
Number of words: 1500 words (excluding Executive Summary, Title Page and references)
Due Date: 16th September 2013
You work for a company in Australia as a Business Development Manager. Your company is exploring opportunities to expand into any one of the following countries.
Choose any one Country from the following list:
1.Israel
2.Columbia
3.Cambodia
Do a Country Analysis and make recommendations to Management regarding the Country factors. In your Analysis, cover all the dimensions of the International Business Environment such as the Cultural, Political, Legal, Economic and Financial Environments. Also include the following in your analysis:
Size and growth rate of the International Market
“Market intensity” (customers’ buying power)
“Consumption capacity” (size and growth rate of the middle class)
Country’s receptivity to imports

Infrastructure for doing business
The assignment should be done in a word processed report format.
Divya Judge Semester 2 2013
Assignment 2 – Report Marking Guide
Student Name:
Student ID Number:
Assessor Name:
Date:
Value
Student Score
Executive Summary and General Report Format
2
Referencing
3
Country Analysis
20
Recommendations
5
Total
30
Divya Judge Semester 2 2013