Discuss why some modes were not chosen and explain why the entry mode you have chosen is more appropriate for the country that you have recommended.

You work for a consulting firm which specializes in international business and have been asked to study a business which has not as yet become actively involved in international marketing and trade.
The CEO has asked you to conduct an environmental scan of the two countries and the firm’s capabilities. In particular you are required to advise on a number of factors relevant to making an entry into each country. These factors include external factors (e.g. the host country’s environmental factors including political/legal, economic, social/cultural, technological, host country industry, market and production factors; home country factors) and internal factors (e.g. a firm’s mission, corporate objective and strategies; a firm’s capability).
Which country do you recommend entering and why? Which entry mode do you choose for this country and why?
This requires you to analyze the appropriateness of both countries for your manufacturer or service firm and to explain your reasons for choosing one and not the other.
This also requires you to analyze the advantages and disadvantages of all entry modes including those not chosen. Discuss why some modes were not chosen and explain why the entry mode you have chosen is more appropriate for the country that you have recommended.

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Assessment item 2
Report: Module 2: Topics 7-12
Value: 50%
Due date: 03-Jun-2011
Return date: 24-Jun-2011
Length: 3,000 words (600 words on each question)
Submission method options
Hand delivery (option applies to Internal & Tutorial only [excl. Offshore/Dubbo Tutorial]) Alternative submission method
Task
You work for a consulting firm which specializes in international business and have been asked to study a business which has not as yet become actively involved in international marketing and trade. The CEO has asked you to conduct an environmental scan of the two countries and the firm’s capabilities. In particular you are required to advise on a number of factors relevant to making an entry into each country. These factors include external factors (e.g. the host country’s environmental factors including political/legal, economic, social/cultural, technological, host country industry, market and production factors; home country factors) and internal factors (e.g. a firm’s mission, corporate objective and strategies; a firm’s capability). Which country do you recommend entering and why? Which entry mode do you choose for this country and why? This requires you to analyze the appropriateness of both countries for your manufacturer or service firm and to explain your reasons for choosing one and not the other. This also requires you to analyze the advantages and disadvantages of all entry modes including those not chosen. Discuss why some modes were not chosen and explain why the entry mode you have chosen is more appropriate for the country that you have recommended.
Rationale
This assignment is designed to assess your understanding of international business strategies, requiring you to investigate and explain what factors would significantly impact on Australian firms’ decisions on the choice of a foreign country to enter and the choice of an entry mode into the chosen foreign country.
Marking criteria

Marking Guide for assignment 2 (50…

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