Chamber of Commerce periodically sponsors public service seminars and programs whi… Details The Rapid City

home / study / business / operations management / operations management questions and answers / the rapid city chamber of commerce periodically sponsors public service seminars and programs … Question: The Rapid City Chamber of Commerce periodically sponsors public service seminars and programs whi… Details The Rapid City Chamber of Commerce periodically sponsors public service seminars and programs which are open to the public. Currently, promotional plans are under way for this year’s program. Advertising alternatives include television, radio, and newspaper. Audience estimates, costs, and maximum media usage limitations are shown below: Television Radio Newspaper Audience per advertisement 100,000 15,000 50,000 Cost per advertisement $1,500 $250 $520 Maximum media usage limitation 15 25 10 Suppose that the production budget is limited to $35,000. We are limited to run at most 39 Ads in all three mediums combined. We need to determine how many commercial messages should be run on each medium so as to reach as many people in Rapid City as possible. Optimal Solution: Number of TV Ads = ???Spell check Number of Radio Ads = ???Spell check Number of Newspaper Ads = ???Spell check Total Audience Reached = ???Spell check Hint: Value should be between 2207300 and 2212200 The Total Cost to buy all of these Ads will be $???

 

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